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Vermont Natural Coating in the News

Changing the Perception of Water-based Stains

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Sometimes creating innovative products can have a more challenging road to market than more traditional products.  As highlighted in a recent article in Paint &Decorating Retailer, water-based finishes have the added difficulty of fighting against the perceptions some customers formed many decades ago. Concerns around grain-raise and blotches that were common with the water-based products in the 1970s still linger despite technological advancements that have more than made up for their sins of the past.

This is where Vermont Natural Coatings Stain & Finish comes in. Our PolyWhey products have established new performance and environmental standards and are successfully overcoming many misconceptions around water-based finishes. The fact is, our water-based finishes can hold up and apply as easily as any of the solvent-based products on the market, and do so without the use of carcinogens, mutagens or high levels of VOC. When choosing a product in your home, performance and ease-of-use are understandably at the top of the list, but it’s important to make sure that indoor air quality and overall safety aren’t overlooked.